Head of Brand & Marketing

If you’re a senior brand and marketing leader who values clarity, credibility, and good judgment over hype, this role may be for you.

Smart, Savvy + Associates is proud to partner with  Safetek Profire & Hub Fire Engines , in the search for a  Head of Brand & Marketing .

This is a senior, hands‑on leadership role for someone who understands that in public safety, a brand is built on trust, not just a campaign calendar. Reporting directly to the President, you’ll own the brand and marketing function end‑to‑end, shaping a strategy that reflects the company’s values and genuinely supports the firefighters and first responders who rely on these vehicles every day.

Initially, as a team of one, you’ll set direction, make priorities clear, and execute with intention — defining how the company shows up with customers, partners, and the broader industry. This role calls for sound judgment, comfort with ambiguity, and the ability to connect brand, customer experience, and business outcomes without noise or hype.

About Safetek Profire & Hub Fire Engines
Safetek Profire & Hub Fire Engines serves the people who keep our communities safe. As a Canadian, family‑owned organization, they take pride in building high‑quality fire‑rescue vehicles and long‑term partnerships grounded in trust, accountability, and performance. This is a values‑driven business operating in a high‑stakes industry where credibility matters, and where marketing plays a critical role in reducing risk, building confidence, and supporting informed decision‑making.

What You’ll Do…
Brand Strategy & Stewardship

Ensure consistency across all channels, partners, and touchpoints

Balance brand evolution with continuity and trust

Define, protect, and evolve brand positioning, voice, and visual identity

Customer Insight & Storytelling

Translate frontline customer experience into credible, useful marketing narratives

Build systems to capture real customer insight and feedback

Digital, Content & Social

Effectively use digital and social platforms as trust‑building tools

Oversee and execute content across formats, including technical and long‑form content

Partner & OEM Marketing

Support dealer and OEM partners with aligned messaging and assets

Ensure brand consistency across co‑marketing initiatives

Act as a clear, credible marketing partner to the extended network

Measurement & Decision‑Making

Identify the metrics that matter at a leadership level

Separate vanity metrics from meaningful business indicators

Use data to inform decisions

Leadership & Ownership

Operate effectively as a team of one, with confidence and autonomy

Influence across Parts, Sales, Service, and leadership

Take ownership for outcomes, including setbacks and course corrections

You bring:

5+ years of progressive experience in brand and marketing roles

Experience operating independently or leading small, high‑impact functions

Strong brand judgment and systems thinking

Comfort working across strategy, execution, and prioritization

Clear, jargon‑free communication style

Confidence making decisions with incomplete information

Respect for the responsibility that comes with public safety and municipal customers

Experience in B2B, industrial, manufacturing, or public‑sector adjacent environments is an asset, but mindset and judgment matter more than industry experience.

Additional Details
Compensation:  $90,000–$120,000 base salary, plus bonus and 3 weeks vacation

Location:

Abbotsford, BC.  Canada and US travel required.

Interested?
If this role sounds like a strong next step, we’d love to hear from you.

Submit your application through  Smart, Savvy + Associates’ job board . Every application is reviewed — by a human — with care and discretion.

About Smart, Savvy + Associates
Smart, Savvy + Associates is a specialized recruitment agency focused on marketing, communications, and creative roles. Based in Vancouver, BC, we work with companies across Western Canada to help them hire with clarity and confidence.

We believe  diverse teams drive stronger results  and are committed to equitable, inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply.

If you require accommodation at any stage of the hiring process, please let us know — we’re happy to support.

#J-18808-Ljbffr